An Analysis of Starbucks Essay -- Business Management SWOT

An Analysis of StarbucksCompany HistoryStarbucks was assailableed its first coffee company in Seattles Pike placeMarket on 1971. The propose was taken from the first mate in HermanMelvilles Moby Dick (Company Profile, 2005).ProductsBeverages Brewed coffees, Italian-style espresso, cold blendedbeverages, roasted whole bean coffees, tea products, fruit juice,sodas, and coffee liqueur. regimen Sandwich, Salads, pastries and ice creams.Non food items Mugs, Travel tumblers, coffeemakers, coffeegrinders, storage containers, compact discs, games, seasonal noveltyitems, Starbucks card, media bar.International Business DevelopmentIn order to achieve Starbucks bearing to be a global company, thedevelopment strategy that Starbucks implemented to adapt with varietymarket and local need are joint ventures, licenses and company haveoperation (Starbucks Corporation, 2005).There are 4,666 Starbucks stores which are operated and 2,222 are commissioned operation in US which are spread out in 50 st ates. For the foreign location, Starbucks store can be found in 34 countriesoutside of the United States and 1,049 stores are company ownedoperated in Australia, Canada, chinaware, Germany, Singapore, Thailand andthe U.K. and 1,734 are joint ventures and licensed operation (CompanyFact Sheet, 2005).Starbucks goes International1996 Starbucks open in Tokyo, Japan. Nowadays, there are more than 500retails shops in Japan. Furthermore, Starbucks also open in Hawaii andSingapore.1997 Starbucks open in Philippines1998 Starbucks open in U.K., Taiwan, Thailand, New Zealand andMalaysia.1999 Starbucks open in Beijing, Kuwait, South Korea and Lebanon.2000 Starbucks open in United... ...rieved http//www.euromonitor.com/article.asp?id=5341&print=trueMiller M, P. (July-August 2004). Quick Service Hits China. The ChinaBusiness Review. Retrieved August 19, 2005, from Business SourcePremium database Chris B. (2004), Chinese wake up and smell the coffee, Retrievedfromhttp//web4.epnet.com/citation.as p.Gray J. (2005), sparing of China, International EconomyInvestigation Institution, China, Retrievedhttp//www.economywatch.com/world_economy/china/.Hope L. (2004), Coffee brews a future in China, Retrievedhttp//www.itmonline.org/arts/coffee.htmKristen M. B. (2005), Starbucks Adjusts Its Formula in China,Retrieved http//web4.epnet.com/citation.asp.Linda Q. (2004), Strategic Analysis for vanquish Coffee in China,Faculty of Business Administration, Guangdong University, Retrievedhttp//web4.epnet.com/citation.asp