ICT Database Free Essays

My client, (full time DJ) Mr. I. C. We will write a custom essay sample on ICT Database or any similar topic only for you Order Now H. Cheezeburger has just been employed by Avenue Q, a newly opened club in the west end. He is currently having problems organising his very vast and varied, music collection. He currently organizes his collection manually using index cards. This proves extremely impractical, as they are often mislaid, and he is forced to start again, creating even more work than necessary. Clients Background. My client was born on 5th May 1985 in Chelsea. He went to Dun Raven in Streatham; he was bullied at school, until in year 10 he moved to St William Perkins all boys’ school. Where he excelled in, Music and, Performing arts. He later took a level performing arts, music, ICT, and Textiles. He went on to university, but was expelled after three months. He was interested in dj-ing since a young age, and went on to do it in his spare time, and then constantly after being expelled from university. He then helped out at local venues, at low key parties and occasions. He then went on to take an apprenticeship, and started charging for his services. He then bought his own flat in Woking, with a small studio, where he could focus constantly on his DJ-ing. He has been employed by various clubs such as â€Å"wicked†, â€Å"Lyyne† â€Å"Chameleon† and most recently â€Å"Avenue Q†. His intentions are to raise enough money to be able to go back to university. Identifying the user My client will be the main user of the system, but I will occasionally use the system to check for updates and any possible faults. Statement of the problem My client currently organizes his music collection manually, using index cards and other pieces of paper. This is organised by Artist name. But this proves inadequate and time consuming, as he often loses his lists, resulting in him having to write it all out again. Using valuable time, that could be spent doing something more constructive. Manual solution considered My client could keep his current method of index cards, (organised via artist name) which can prove sometimes useful, as technology can sometimes crash, or have faults. On the other hand index cards can be often lost, resulting the time consuming task of re-writing them all out. Another manual solution would be to use folders to organise his collection, (organised either by artist name, or song name) this is more effective than index cards as they are large, and easier to keep track of. But, could result in a large amount of space being taken up, as the folder collection, would have to be extremely large. Two alternative software solutions considered Mr Cheezeburger could use itunes to organize his music collection, as it is user friendly and very easy to use. Contrariwise to be able to use itunes QuickTime and safari must be downloaded using up more memory, causing the system to be slower, also, an itunes library cannot be transferred to multiple computers in a short space of time. MS Excel could also be used, as it is easy to use, and the cells can be filtered and things can be located quickly and easily. On the other hand it is easy to make errors, and they effect the system long term. Proposed solution justified I have chosen to use MS access because it is easy to use, and it is simple to find things using queries and searches. At least 3 Quantitative objectives identified * Database must be password protected * Search Info Easily * User friendly way of entering data How to cite ICT Database, Papers

Declining Sales of Nokia free essay sample

In this era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies etc. When the technology is the matter, every consumer/user prefers the latest, best and interacting featured technologies and also prefers these facilities in less cost. So, in this view, there is a very big and fast competition between many companies/manufacturers of cellular phones at the world level. History of Nokia In 1979 the company established the radio telephone company Mobira Oy as a joint venture with the Finnish TV maker Salora. Having established a firm business footing Nokia released the Nordic Mobile Telephone (NMT) service, the world’s first international cellular network. We will write a custom essay sample on Declining Sales of Nokia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the mobile phone industry expanded throughout the 1970s and early 1980s Nokia introduced their first car phone in 1982, the Mobira Senator. Introduction to the Organization Company Information: Nokia was the worlds largest vendor of mobile phones from 1998 to 2011. However, over the past five years its market share declined as a result of the growing use of touch screen smart phones from other vendor principally the iPhone, by Apple, and devices running on Android, an operating system created by Google. Mission Statement Many organizations develop formal mission statements that answer these questions. A mission statement is a statement of the organization’s purposes, what it wants to accomplish in the larger environment. A clear mission statement acts as an invisible hand that guides people in the organization. The mission statement of NOKIA is â€Å"CONNECTING PEOPLE† Goals The goal of NOKIA is â€Å"to be a good corporate citizen wherever we operate, as a responsible and contributing member of society. We take part in long-term projects aimed at helping young people create their own place in the world, for example through our global youth programs. Objectives: Objectives presents a brief summary of the main goals and the recommendations of the plan for management review, helping top management to find the plan’s major points quickly. In objectives, following areas are included†¦  · Current marketing situation  · Threats and opportunity analysis  · Objectives and issues  · Marketing strategy  · Action programs  · Budgets  · control Organization’s Network: Nokia is manufacturing its products worldwide in following countries†¦  · Austria  · Bahrain  · Belgium  · Bosnia-Herzegovina  · Croatia  · Cyprus  · Czech Republic  · Denmark  · Finland  · France  · Germany  · Greece  · Gulf countries  · Hungary  · Israel  · Italy  · Kuwait  · Lebanon  · Luxembourg  · Malta  · Monaco  · Netherlands  · Norway  · Oman  · Poland  · Portugal  · Qatar  · Saudi Arabia  · Serbia and Montenegro  · Slovakia  · Slovenia  · Spain  · Switzerland  · Tunisia  · Turkey  · UAE  · Yemen HYPOTHESIS: Nokia net sales have been declining for the past two years due to: Features Competitors Moved slowly Not doing much innovation. Android Not stratifying consumer demand HYPOTHESIS QUESTION: I. What is the main reason behind decreasing net sale of Nokia? II. How Samsung has more share than Nokia? Where Nokia Company did mistake? III. Which step should company take to improve its sale? Hypothesis: The net Sale of Nokia Company has been declining for the past two years due to introduction of android system in competitive companies. Independent variable: In this research independent variable is Android system, because due to android system of competitive companies the net sales of Nokia is declining. Dependent Variable: Net sales of Nokia company is dependant variable. JAMES EDGAR TUESDAY 03 SEPTEMBER 2013 Telecoms giant Nokia has made products from tyres and rubber boots to televisions and smartphones in its near 150-year history. Starting from humble beginnings in 1865 as a riverside paper mill in rural south-western Finland, the companys founder Fredrik Idestam would never have dreamed it would one day become a global brand. The Nokia name now synonymous with mobile phones, the addictive game Snake and signature ringtones came from a second mill Mr Idestam set up a few years later on the banks of the Nokianvirta River, which inspired him to name his business Nokia Ab in 1871. In 1898, Finnish Rubber Works, which later became Nokias rubber business, was founded and went on to make everything from galoshes to tyres. Nokias rubber boots went on to become a design classic, although they are no longer made by the company. Finnish Cable Works, the foundation of Nokias cable and electronics business, was founded in 1912 by Arvid Wickstrom. By the 1960s, the company, which was working closely with Nokia Ab and Finnish Rubber Works, began branching out into electronics. In 1962 it manufactured its first in-house electronic device a pulse analyser for use in nuclear power plants and in 1963 it started developing radio telephones for the army and emergency services. The companys MikroMikko label eventually became the best-known computer brand in Finland and by 1987, Nokia was the third largest television manufacturer in Europe. Having been jointly owned since 1922, Nokia Ab, Finnish Cable Works and Finnish Rubber Works officially merged into the Nokia Corporation in 1967 with five businesses: rubber, cable, forestry, electronics and power generation. Nokia created the radio telephone company Mobira Oy as a joint venture with Finnish television maker Salora in 1979, and in 1981 it launched the Nordic Mobile Telephone (NMT) service, the worlds first international cellular network and the first to allow international roaming. In 1982 Nokia introduced the first car phone the Mobira Senator to the network, and later that same year the Nokia DX200 the companys first digital telephone switch went into operation. In 1984, Nokia launched the Mobira Talkman portable car phone and in 1987 the Mobira Cityman, the first handheld mobile phone for NMT networks, was introduced. Nokia sold its billionth phone a Nokia 1100 in Nigeria in 2005. On Monday, Sudipto Dey | New Delhi September 6, 2013 Last Updated at 00:15 IST a day before Microsofts $7. 2-billion buyout of Nokias mobile device business, the Finnish mobile manufacturers India outpost was to host a press conference in the capital to announce the launch of a slew of products targeting the mass market. The event was re-scheduled-ostensibly due to indisposition of the chief guest, Telecom Minister Kapil Sibal. However, the overnight announcement in Seattle has changed the picture. From now on the shadow of the new owner will loom large on any move that Nokia makes. Wary competitors included. The deal will have the biggest resonance for the market leader in India, Samsung, which occupies the No. 1 position both in terms of revenue generated and units sold. According to a Voice Data survey of mobile handset players released last month, Samsung generated sales worth Rs 11,328 crore in 2012-13, a jump of 43 per cent from the previous year. Its market share for the year was pegged at 31. 5 per cent as against Nokias 27. 2 per cent. While Nokias sales were lagging Samsungs at Rs 9,780 crore, the Korean company may now have to step up its vigil to guard its market share in the country in the light of the new development. Nokia has been in India for around 18 years, for most of these it was the unquestionable leader of the handset market. In fact, it gave millions of Indians their first feel of a mobile phone. At its peak-which lasted until the mid-2000s-the Finnish company had 60-65 per cent market share. The dream run came to an end in the second half of that decade as Android-operated phones took the industry by storm. A few strategic missteps by Nokia only hastened that slide-making Samsungs growth in market share sweepstakes easier. Analysts say what worked for Samsung was its different-strokes-for-different-folks strategy. Even as it went about building a channel distribution network on the ground, Samsung hit the market with a wide portfolio of handsets at varying price points, leaving no consumer segment untapped. While highlighting the ease of user interface of its handsets through marketing promotions, frequent product upgrades kept its portfolio fresh. This helped to keep up consumer interest in its products. Samsung began sprucing up its product portfolio every quarter at a time when the industry norm was to come out with a new product line every six to eight months. Down. com HELSINKI | Fri Jul 12, 2013 Next week could be crunch time for Nokia Oyj and its Chief Executive Stephen Elop in their battle to prove the Finnish mobile phone company can survive on its own. Investors will be scrutinizing second-quarter results to see whether theres enough cash to stay with a turnaround plan which Elop said would take two years but is now into its third. Elops bold bet in 2011 to adopt Microsoft Corps untested Windows Phone software has yet to pay off, with no sign of catching Samsung and Apple Inc in smartphones. Analysts also expect Thursdays results to show a steep fall in handset shipments, led by a drop in sales of regular mobile phones as consumers switch to smartphones and cheaper models from Asian rivals. Nokias weak market position has made it a perennial target of takeover speculation, but such deal talk has intensified in the past month after a media report said it had held abortive talks with Microsoft. The companys recent decision to buy Siemens AGs stake in their joint venture Nokia Siemens Networks is seen straining its balance sheet further when the deal closes later this year. Im going to take a deep look at underlying cash flow, said Alandsbanken analyst Lars Soderfjell. He believed Nokia would stay independent for longer as its current state was unlikely to warrant a good price, but he said a deal couldnt be ruled out depending on its finances. If its not able to control cash, that might trigger strategic options, Soderfjell said. Nokia earlier this month estimated its net cash position at the end of the second quarter was between 3. 7 billion euros ($4. 8 billion) and 4. 2 billion implying it burned through between 300 million euros and 800 million in the quarter. The upper end of that range would be worryingly high, some analysts said. Most analysts, however, also saw the acquisition of Siemens NSN stake in a positive light, saying the price was cheap given NSNs turnaround in the past year. The formerly troubled unit is seen bolstering, rather than weighing on, Nokias bottom line. DUAL BATTLE Despite that boost, Nokia still faces a challenging battle in both basic mobile phones and smartphones. Basic phones still account for over half of its device sales, making them a market worth protecting. Yet analysts forecast quarterly shipments of basic handsets to fall 24 percent from a year earlier to 56 million units. Smartphones are also seen crucial for its longer-term survival, due to their higher margins and as more consumers seek access to sites such as Facebook from their phones. Analysts estimated smartphone shipments fell 19 percent to 8 million units as a decline in sales of outmoded Symbian phones canceled out growth in Lumia sales. Nokia has launched a number of smartphone models this year in a bid to regain market share. On Wednesday, it unveiled its newest model, the Lumia 1020, with a 41-megapixel camera that some tech bloggers said was the best in the market. Yet some still worry Nokia may be arriving too late to the game, just as it starts to show signs of saturation. Smartphone leader Samsung last week estimated its second-quarter operating profit was 9. 5 trillion won ($8. 3 billion), missing the market consensus of 10. 2 trillion. Overall the smartphone market has been quite underwhelming in the first half of the year, said Pacific Crest analyst James Faucette. Weak handset shipments could prompt a sell-off in Nokia shares, which have risen over 20 percent in the past quarter on hopes of a buyout and enthusiasm over new handsets. But any sign that Elop was open to a buyout could send them even higher. Conclusion As stated in our hypothesis, Nokia sales have been declining for the past two years due to Android system, the 4 month research shows that years its market share declined as a result of the growing use of touch screen smart phones from other vendor principally the iPhone, by Apple, Samsung phones and devices running on Android, an operating system created by Google. Suggestions Though the NOKIA is one of the world’s largest cellular phone companies and has the very efficient features and facilities but there are some suggestions by me after analyzing and researching about this company. . It should adopt android system in its cell phones as it is easier then Nokia operating system.  · It should decrease its prices of the sets so that the sets may become in reach of every user and the market may increase and become the cause of increasing profit rate.

The Influences of Candide’s Development free essay sample

The Influences of Candide’s Development The story Candide or Optimism, written in 1759 by Francois Marie Arouet De Voltaire, is about a young man who experiences many misfortunes and who is exceptionally naive. His development throughout his journey in life is contributed and influenced by the people he comes in contact with. In the story, Candide has the opportunity to experience many different views on philosophical optimism by meeting different people who have all suffered from different experiences and misfortunes. Some of these people, such as Pangloss, Cacambo, and Martin are individuals who had a major impact on Candide’s development and perspective of life. Candide is a good-hearted but an extremely naive young man. His mentor Pangloss teaches him that their world is â€Å"the best of all possible worlds. †(Candide, 521) Candide travels the world and comes in contact with a variety of misfortunes. He idealizes Pangloss and his teachings, and continuously tries to apply these teachings to his life. We will write a custom essay sample on The Influences of Candide’s Development or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As he is applying these teachings, he suffers from a series of misfortunes. His faith in Pangloss’ optimism is repeatedly tested. Due to Candide believing in Pangloss’ sayings, he does not have an opinion on many things. Candide is definitely â€Å"extremely ignorant of the ways of the world,† (523). The fact Candide can not make decisions for himself, causes his actions and opinions to mainly be determined and influenced by his surrounding factors. He is a less realistic character due to his innocence, simply because he accepts as true everything his tutor Pangloss tells him. Candide’s vulnerability unfortunately leads him to many misfortunes, which painfully teaches him about reality. The character Pangloss is Candide’s philosophical tutor. Pangloss’ optimistic philosophy contrasted greatly with the events that were occurring in Candide’s life. Often throughout the story, many disastrous things happened to Candide, but he continued to believe Pangloss. Although Pangloss’ own experiences throughout life contradict his belief, he remained faithful to the belief that â€Å"everything is for the best in this best of all possible worlds† (521). Pangloss, just like Candide is an unrealistic character. He too, is somewhat hopeful and refuses to accept bad, believing he could make their world a better place with his none sense optimism. As Candide continues to come in contact with all these misfortunes, it shows that Candide was a faithful young man, and indeed was a true believer in Pangloss’ theory that all was well in their world. Pangloss also taught Candide that â€Å"things cannot be otherwise than they are, since everything is made to serve an end† (521). Pangloss’ philosophy is stating that everything has a purpose and everything that happens, happens for a reason. No matter how bad things might be going, it is for a good cause and can only be as bad if one believes it to be. Cacambo is also one of Candide’s companions on his journey. He also acts as an advisor and a guide for Candide and helps him develop some knowledge towards the ways of the world. Unlike any other character in the novel, Cacambo is honest and highly intelligent. Cacambo shows confidence through his intelligence and moral unrighteousness. He is a good man, as well as kind and generous. Cacambo pushes Candide to view the world as it really is, instead of following Pangloss’ philosophy of â€Å"the best of all possible worlds. † He wants Candide to understand that bad things happen in the world and that everything is not good. During the journey, Cacambo is always able to get himself and Candide out of trouble with his quick thinking and advanced knowledge. He has good sense and knowledge and is able to make things better, whereas Candide always make a troubled situation even harder with his lack of knowledge and his inexperience in the world. The time Candide spent with Cacambo during his journey was a positive influence on the young man. Even though Candide did not have the analytical skills as Cacambo, he shows growth in self-sufficient decisions by the influences of Cacambo. The last and final character that had an influence on Candide’s development was a scholar named Martin. Martin is the third of Candide’s companions and advisers. His beliefs are completely opposite of those of Pangloss. Martin, just like the others has also suffered from a series of calamities. Identical to Cacambo, Martin is more intelligent than Candide and Pangloss. He is a more realistic character because he is scholarly and more likely to draw reasonable conclusions. In a conversation between Martin and Candide, Martin tells him â€Å"I find that everything goes wrong in our world† (561). He has difficulty seeing the world as it actually is and one can conclude that Martin constantly expects nothing but the worst to happen. He teaches Candide to see that the world is full of bad and evil just like Cacambo did. He also shows him the world is not all well as he once believed from listening to the philosophy of Pangloss. The conclusion of Candide would not be possible without the many changes that had taken place within Candide. During one point in the story Candied began to lose faith in Pangloss after seeing the horrific events that happened before him. â€Å"Oh Pangloss, you had no notion of these abominations! I’m through, I must give up your optimism after all† (552). At this time Candied began to have second thoughts on everything his tutor has taught him, yet he still kept the faith hoping that things really were for the good. Through his many experiences, Candied realized the impossibility of philosophical optimism. With the help of Pangloss, Cacambo, and Martin, as well as his experiences and observations, he learned to come up with his own solutions and acquired the ability to judge for himself, all which was apart of the development of Candide.

Applied Psychology Example

Applied Psychology Example Applied Psychology – Coursework Example Evidence Based practice: Future Career Perspectives in Applied Behavioral Science. Evidence Based practice: Future Career Perspectives in Applied Behavioral Science. I am an Applied Behavioral Science Major student and plan to venture into private practice after graduation. The move will give a chance to help save marriages by becoming a marriage counselor. The practice will give me a chance to apply the skills taught to me and help my community. Applied psychology is the practice use of methods and findings in psychology to evaluate and solve practical behavioral problems in the life of humans and animal. Applied psychology work in sync with evidence based practice. Evidence based practice utilizes three main arms that are essential to my future practice. They include the clinical expertise, patient value & preference and best research evidence. The Clinical expertise part I am getting in class and field attachments. The Patient value and preference is unique to each case that I w ill be handling in private practice. The best research evidence is necessary in the practice and this is from reading medical publications, books and journals to update me on newly proven techniques that work based on the evidence. It is necessary to ensure the techniques that I apply work and save marriages from divorces. Statistics ion United States of America reveals a high rate of cases of divorce in the country. Tori DeAngelis research in a periodical â€Å"The Couple Doctor† Reveal more of the evidence based practice saves marriages. Her study she compeers sharing of methods that have been proved to work and working in solitude results (DeAngelis, 2011). In conclusion, for a successful career it is important to be always updated on the most effective and research proven methods that work to achieve perfect results.ReferenceDeAngelis, T. (2011, January 10). What helps troubled relationships thrive: Internet training and with veterans and their spouses. The couples docto r , p. 40. Applied Psychology Example Applied Psychology – Coursework Example Applied Psychology Applied Psychology: Option A Karen is suffering from major depression. Karen’s symptoms point to major depression rather than bipolar depression. This is because she experiences extreme sadness most of the time, feels hopeless and finds no enjoyment in life. Consequently, she is contemplating suicide. Karen does not experience mood swings but feels â€Å"down† most of the time. This is different from bipolar depression where an individual experiences highs and lows.Major depression is an acute medical illness that affects one’s feelings, thoughts, mood, behavior and physical health (NAMI, 2012). It is a life-long condition that requires long-term treatment in order to keep the symptoms from recurring. Karen’s is a case of recurrent symptoms since she is now feeling low all the time. She has lost interest in life and such things as food, sex, sleep and friends, among others no longer have any appeal on her. Consequently, she feels worthle ss and may be driven to commit suicide.As a mental health professional, I would first make a diagnosis of Karen’s situation to ensure that in deed she has major depression by carefully analyzing the symptoms. Having confirmed that Karen suffers from major depression, I would proceed to prescribe appropriate treatment. The latest treatment for major depression is the trans-cranial direct current stimulation (Fregni et al, 2006), but I would apply this method if medication fails. However, I would advise her to map out her patterns of illness and learn how to cope with the symptoms. I would also encourage her to develop supportive relationships, especially with me, and to be open about her condition. Taking aerobics will also go a long way to make her condition manageable.ReferencesFregni, F., Boggio, P. S., Nitsche, M. A., Marcolin, M. A., Rigonatti, S. P. and Pascual-Leone, A. (2006), Treatment of major depression with transcranial direct current stimulation. Bipolar Disorders , 8:  203–204. doi:  10.1111/j.1399-5618.2006.00291.NAMI (2012) Depression. The National Alliance on Mental Illness. Fairfax. www.nami.org/store.

Ethics Panel for Post-Graduates Essay Example | Topics and Well Written Essays - 1000 words

Ethics Panel for Post-Graduates - Essay Example ict between the patients experience and nurses assessment of the pain will be used to help formulate a better framework for pain assessment in patients. (For example, outline of research methodology, what information/data collection strategies will you use, where will you recruit participants and what approach you intend to take to the analysis of information / data generated) Due to the subjectivity of pain experience a qualitative method will be used for this study, which seeks to provide a perception of how or why things are as they are. It means that the gathered primary research information will have come from different sources of personal and professional experiences. Data will be collected through a one on one semi-structured interview of nurses and patients. This is only fitting considering that Hancock (1998) relates that data collection in a qualitative research involves direct encounters with individuals through one to one interviews. In-depth interview allows intensive exploration of a topic with someone who has had related experiences. Open-ended questions will be used during the interview. This is in contrast with close-ended questions which may limit further exploration of the participants’ experiences. Typically the recommended sample for grounded theory is about 20 to 30 participants (Polit & Beck, 2006). Determining the sample size depends on the quality and richness of the data. This research will aim to involve 20 nurses and 20 patients. Once ethical approval is gained, the researcher will send a formal letter to the hospital administration in Kuwait and to the surgical unit supervisor or manager requesting permission to recruit patients and staff from the hospital. Once the approval is attained, the researcher will then proceed to place a notice in the surgical ward which will invite volunteers from among surgical nurses and patients who are willing to take part in the research or those who are readily available to become participants of

Emotional intelligence Research Paper Example | Topics and Well Written Essays - 250 words

Emotional intelligence - Research Paper Example With emotional intelligence, good rapport is created in the workplace and hence a guaranteed performance increase which is an indication of success in management (Groves & Vance, 2009). Emotional sensitivity is all about knowing the right thing to right depending on the situation without worsening it already. Literacy enables an understanding of the different techniques a manager can use to be able to communicate with employees. A combination of the two skills; emotional sensitivity and literacy are therefore necessary if a manager is to have an effective team of employees and be able to manage them effectively (Emmerling & Boyatzis, 2012). The dangers with the lack of the two skills above in a manager will most likely cause ineffective communication with the employees and this will definitely harm the patients who will be on the receiving end by the employees who are angry and dissatisfied and hence distracted in their duties. The nursing employees are required to be emotionally in line and pay full concentration when attending to patients and this can be determined by the manager (Codier, Muneno, Franey & Matsuura,

A critical analysis of marketing strategy in the UK financial services Essay

A critical analysis of marketing strategy in the UK financial services sector. An empirical study - Essay Example According to Lazer (1971:209), â€Å"Given good intelligence, executives should eventually be able to scan markets, call for additional information through consoles, assess marketing alternatives more adequately, and adjust to dynamic market condition more readily†. It then requires that marketing strategies are structured to come abreast with the vicissitude of the time, for it to be successful and effective. THE United Kingdom financial services sector have in recent times adopted marketing strategies that are aligned with the information technology driven age. The conducting of business are embarked through e-marketing and to a great extent the UK financial institutions have adopted strategic alliance as an option of jointly pulling of their resources with organizations that share the same business orientation and prospects with them. â€Å"Markets face daunting challenges in an increasingly complex markets place. Market research information technologies have provided new tools to guide marketing resource allocation, but these technologies have added complexity to the marketer’s worldview. Compounding the challenge is the range of stakeholders that must be addressed: prospects, customers, shareholders, channels partners, market alliance partners, and vendors† (Cook & Talluri, 2005:244). In recent years the spate of strategic alliance in UK financial institutions are on the increase. According to Gup & Marino (2003), the United Kingdom financial institution recorded 401 alliances in Europe. Almost half of these strategies alliances occurred in 1998 and 1999. As a substitute to outright merger financial institution have prefer strategic alliance. In the same view, Proctor (2000), argues that the 21st century is seeing the development of strategic alliances and networks where firms work together towards shared goals and collaborate in their operations. The financial services sector plays a significant